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Vision & Mission

Carlos Ghosn


The Power Comes From Inside.

This simple phrase familiar to every Nissan employee conveys a powerful truth. Any company is only as strong as the people who bring it to life. Companies do not create products, deliver services or solve problems; people do.


Nissan: Enriching people's lives


Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault.

CEO Message

"The Power Comes From Inside" is the NISSAN WAY. Our power is our people.

At Nissan, our employees are empowered to achieve results. We encourage our leaders to challenge the status quo and reach the highest levels of performance every day at every task.

We are committed to creating a culturally-rich environment that challenges complacency and ensures superior performance. This is an exciting time in our industry. The global automotive market is growing fast, particularly in places like Southeast Asia, Africa, the Middle East and Latin America — and our diverse workforce is one of our strengths. Since Nissan was founded in Japan nearly 80 years ago, it has grown into one of the largest global car manufacturers, with products and services in more than 170 countries. With a management team that represents more than 35 nationalities, our performance depends on the breadth and depth of our people's diverse cultural experiences.

With the Renault-Nissan Alliance, Nissan enjoys the longest cross-cultural automotive partnership in the industry. In addition, Nissan enjoys strategic collaborations with Daimler-Benz AG (Germany), Dongfeng Motor Company (China), AvtoVAZ (Russia) and Ashok Leyland (India). Given our various collaborations, how does Nissan successfully manage so many cross-cultural, multinational partnerships? We share common goals and business objectives, and promote mutual respect, win-win solutions and the value of diverse perspectives.

As Nissan expands in the world's fastest growing markets, our people will play a pivotal role in our success. We want individuals who possess "global empathy" — the ability to understand cultural perspectives different from their own — and who enjoy learning, listening and consistently challenging their own standards for excellence.

The automotive business is fiercely competitive, and consumers can be overwhelmed by the sheer number of their choices. That's why Nissan is dedicated to listening to and understanding our customers' needs, desires and — most of all — aspirations. Wherever our customers live, whatever their background, whether it's their first or their fifth car purchase, Nissan is ready to exceed their expectations in quality, innovation and design.

Whether our customers are in Tokyo, Shanghai or London, Rio de Janeiro or New York, Nissan is committed to recruiting and sustaining a global team that is as dynamic and diverse as our customers.

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